Every retailer needs to understand how online sales affect their industry and company, whether or not they intend to create and manage their site internally or to outsource it. The effects of meteoric growth of online spending are impacting how customers shop. Pre-shopping activities are changing where consumers are spending their time and money. Towers Research has been studying the nexus between the online and brick & mortar worlds and can help your company navigate the rapidly changing multi-channel waters. Our research takes you into the mindset and expectations of customers when navigating your site.